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About Us

Our Story
To us, home is where comfort is always within reach. A handknit blanket by the bed, hot tea on the stove, a good book on the coffee table. It’s where every need is met and every moment is effortless. We founded Rustic Reach to bring that same ease to your home. Born in and inspired by the rolling coastlines of Orange County, California, our story began when we first opened shop in November 2018.
Our Philosophy

Our philosophy is simple: to bring rustic home products within everyone’s reach and everyone’s budget. To not only supply you with the best pieces to complete your home, but also the inspiration to make those pieces truly your own. We believe decorating should delight and never leave you agonizing for hours over the perfect accent color. Following your intuition and furnishing your home with pieces that bring you joy is the only design rule we follow.
To help you create your dream space, we hand select each and every product we sell. We search the world over for the best makers of rustic home goods and decor. For the perfect woven basket to stash your favorite linens or a special bouquet of lavender to brighten your morning. Each piece is chosen with care to spark your own imagination.
Our Products

We’re here to connect you to artists from around the world who craft beautiful rustic home goods. Quality is at the core of everything we do and 90% of our products are crafted by hand. We specialize in providing pieces with a natural, organic feel and use real materials, like wood, pine, and rattan. Our style is timeless and down to earth, a blend of the best of rustic and country living. And because versatile, accessible decor is at our heart, many of our products can be used both indoors and outdoors for almost any room in your home.
Our Business

Customer satisfaction is our number one priority. We handpick only the highest quality products at the best prices. All orders are shipped out within 48 business hours and our customer service team is always here to help you with any questions or concerns. We’re constantly dreaming up new ways to inspire you and launch dozens of new products every month.
Thank you for taking the time to learn a bit more about our story. We can’t wait to learn more about your own. Show us how you style your favorite Rustic Reach pieces on social media by tagging @rusticreach. We hope we leave you a little more inspired and with the comforts of home always within reach.